← All workBrand identity · 2026

the lil soy café

A flavor-first rebrand for lil soy, a small-batch soy candle studio. Three café favorites became three scents, one embossed bubble box and a system that grows one drink at a time.

Role

Brand and packaging designer

Scope

Strategy, identity, packaging, web design

Industry

Home fragrance, DTC

Flavors

berry cute, matcha do about nothing, espresso yourself

01 · Coverthe lil soy café cover: three bubble candles in berry, matcha and espresso
02 · Brief and strategyBrief and strategy: problem, audience, goal, positioning and personality
03 · The flavor systemThe flavor system: three boxes, each with a light, deep and ink color
04 · Logo systemLogo system: primary, stacked and bubble seal marks with usage rules
05 · Type, colour and assetsToolkit: type scale, flavor palettes, bubble pattern, seals and icons
06 · Berry cute moodboardBerry cute moodboard in strawberry milk pinks
07 · Berry cute gift boxBerry cute gift box with blind-embossed bubbles beside the candle
08 · Flat box layoutFlat dieline of the tuck-end cube box
09 · Brand in the worldBrand in the world: bubble pattern, wordmark and posters across all three flavors
10 · Social launchSocial launch grid mixing product, ingredient and type-led posts
11 · Website homepagelil soy café website homepage
12 · Small touchpointsSmall touchpoints: tote, tissue paper, thank-you card and stickers
Typefaces

Fredoka, Archivo Expanded, DM Sans

Deliverables

Logo system, packaging, social launch, website, unboxing